Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits.

Covers critical updates including:

• Targeting by birthday, family status, and more
• Pinpointing who is seeing your ads
• Managing impressions per ad to avoid ad fatigue
• Using Sponsored Story Ads—the newest advertising categoy
• Creating a Facebook business and identity